Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for W...

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Tác giả chính: Ng, Patrick, Ngai, Cindy
Định dạng: Sách
Ngôn ngữ:English
Thông tin xuất bản: Springer 2016
Chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176
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spelling dlu-DLU123456789-601762023-11-11T07:16:51Z Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives Ng, Patrick Ngai, Cindy Management Economic Business Industrial Management Business communication -- China This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. 2016-04-29T01:29:51Z 2016-04-29T01:29:51Z 2015 Book 978-3-662-46881-4 978-3-662-46880-7 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176 en application/pdf Springer
institution Trường Đại học Đà Lạt
collection DSpace
language English
topic Management
Economic
Business
Industrial Management
Business communication -- China
spellingShingle Management
Economic
Business
Industrial Management
Business communication -- China
Ng, Patrick
Ngai, Cindy
Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
description This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
format Book
author Ng, Patrick
Ngai, Cindy
author_facet Ng, Patrick
Ngai, Cindy
author_sort Ng, Patrick
title Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
title_short Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
title_full Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
title_fullStr Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
title_full_unstemmed Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
title_sort role of language and corporate communication in greater china: from academic to practitioner perspectives
publisher Springer
publishDate 2016
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/60176
work_keys_str_mv AT ngpatrick roleoflanguageandcorporatecommunicationingreaterchinafromacademictopractitionerperspectives
AT ngaicindy roleoflanguageandcorporatecommunicationingreaterchinafromacademictopractitionerperspectives
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