Cooper, R. G. G. Winning at new products: Accelerating the process from idea to launch /Robert G. Cooper. Addison-Wesley.
Trích dẫn kiểu ChicagoCooper, Robert G.(Robert Gravlin),1943-. Winning At New Products: Accelerating the Process From Idea to Launch /Robert G. Cooper. Addison-Wesley.
Trích dẫn MLACooper, Robert G.(Robert Gravlin),1943-. Winning At New Products: Accelerating the Process From Idea to Launch /Robert G. Cooper. Addison-Wesley.
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