Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017

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Hiển thị chi tiết
Tác giả chính: Rossi, Patricia
Định dạng: Sách
Ngôn ngữ:English
Thông tin xuất bản: Springer International Publishing 2020
Chủ đề:
Truy cập trực tuyến:http://doi.org/10.1007/978-3-319-47331-4
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396
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spelling dlu-DLU123456789-983962023-10-06T16:12:24Z Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017 Rossi, Patricia Business and Management Customer Relationship Management Online Marketing Business Strategy 2020-09-11T01:42:38Z 2020-09-11T01:42:38Z 2017 Book 978-3-319-47330-7 978-3-319-47331-4 http://doi.org/10.1007/978-3-319-47331-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396 en Developments in Marketing Science: Proceedings of the Academy of Marketing Science Academy of Marketing Science application/pdf Springer International Publishing
institution Trường Đại học Đà Lạt
collection DSpace
language English
topic Business and Management
Customer Relationship Management
Online Marketing
Business Strategy
spellingShingle Business and Management
Customer Relationship Management
Online Marketing
Business Strategy
Rossi, Patricia
Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
format Book
author Rossi, Patricia
author_facet Rossi, Patricia
author_sort Rossi, Patricia
title Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
title_short Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
title_full Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
title_fullStr Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
title_full_unstemmed Marketing at the Confluence between Entertainment and Analytics. 1st ed. 2017
title_sort marketing at the confluence between entertainment and analytics. 1st ed. 2017
publisher Springer International Publishing
publishDate 2020
url http://doi.org/10.1007/978-3-319-47331-4
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/98396
work_keys_str_mv AT rossipatricia marketingattheconfluencebetweenentertainmentandanalytics1sted2017
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