Content to commerce: engaging consumers across paid, owned and erned channels
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| Định dạng: | text |
| Ngôn ngữ: | eng |
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John wiley & Sons,
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huce-https:--thuvien.huce.edu.vn-Opac-DmdInfo.aspx?dmd_id=18152016-10-24Content to commerce: engaging consumers across paid, owned and erned channelsSavar AviInternet marketingSocial marketingJohn wiley & Sons, 2013text978-1-118-48018-2https://thuvien.huce.edu.vn/Opac/DmdInfo.aspx?dmd_id=1815eng |
| institution |
Trường Đại học Xây dựng Hà Nội |
| collection |
LibHUCE |
| language |
eng |
| topic |
Internet marketing Social marketing |
| spellingShingle |
Internet marketing Social marketing Savar Avi Content to commerce: engaging consumers across paid, owned and erned channels |
| format |
text |
| author |
Savar Avi |
| author_facet |
Savar Avi |
| author_sort |
Savar Avi |
| title |
Content to commerce: engaging consumers across paid, owned and erned channels |
| title_short |
Content to commerce: engaging consumers across paid, owned and erned channels |
| title_full |
Content to commerce: engaging consumers across paid, owned and erned channels |
| title_fullStr |
Content to commerce: engaging consumers across paid, owned and erned channels |
| title_full_unstemmed |
Content to commerce: engaging consumers across paid, owned and erned channels |
| title_sort |
content to commerce: engaging consumers across paid, owned and erned channels |
| publisher |
John wiley & Sons, |
| url |
https://thuvien.huce.edu.vn/Opac/DmdInfo.aspx?dmd_id=1815 |
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