Moriarty, S. E. E., Wells, W., Wood, C., Mitchell, N., & Wells, W. Advertising & IMC: Principles & practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. Pearson.

Moriarty, Sandra E.(Sandra Ernst)author., William Wells, Charles Wood, Nancy,1950-author Mitchell, và William  Wells. Advertising & IMC: Principles & Practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. Pearson.

Moriarty, Sandra E.(Sandra Ernst)author., et al. Advertising & IMC: Principles & Practice / Sandra Moriarty, University of Colorado Boulder, Nancy Mitchell, University of Nebraska-Lincoln, Charles Wood, University of Tulsa, William Wells, University of Minnesota. Pearson.