Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick
Earlier editions published as: Internet marketing : strategy, implementation, and practice.
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Pearson,
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| Truy cập trực tuyến: | http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32508_digitalmarketingthumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=32508 |
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ntt-http:--elib.ntt.edu.vn-Opac-DmdInfo.aspx?dmd_id=325082022-10-05Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-ChadwickChaffey, Dave1963-Ellis-Chadwick, FionaInternet marketingTelemarketingViện NIIEKhoa Quản trị Kinh doanhQuản trị kinh doanh - NIIEQuản Trị Kinh doanh - Thạc sỹMarketing - LKEarlier editions published as: Internet marketing : strategy, implementation, and practice.This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.MuaPearson, Ellis-Chadwick, Fiona Ellis-Chadwick, Fiona 2019texthttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32508_digitalmarketingthumbimage.jpg9781292241579http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=32508engEarlier editions published as: Internet marketing : strategy, implementation, and practice.http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32508_digitalmarketingthumbimage.jpg |
| institution |
Trường Đại học - Nguyễn Tất Thành |
| collection |
Kipos |
| language |
eng |
| topic |
Internet marketing Telemarketing Viện NIIE Khoa Quản trị Kinh doanh Quản trị kinh doanh - NIIE Quản Trị Kinh doanh - Thạc sỹ Marketing - LK |
| spellingShingle |
Internet marketing Telemarketing Viện NIIE Khoa Quản trị Kinh doanh Quản trị kinh doanh - NIIE Quản Trị Kinh doanh - Thạc sỹ Marketing - LK Chaffey, Dave1963- Ellis-Chadwick, Fiona Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| description |
Earlier editions published as: Internet marketing : strategy, implementation, and practice. |
| author2 |
Ellis-Chadwick, Fiona |
| author_facet |
Ellis-Chadwick, Fiona Chaffey, Dave1963- Ellis-Chadwick, Fiona |
| format |
text |
| author |
Chaffey, Dave1963- Ellis-Chadwick, Fiona |
| author_sort |
Chaffey, Dave1963- |
| title |
Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| title_short |
Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| title_full |
Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| title_fullStr |
Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| title_full_unstemmed |
Digital marketing : strategy, implementation and practice / Dave Chaffey; Fiona Ellis-Chadwick |
| title_sort |
digital marketing : strategy, implementation and practice / dave chaffey; fiona ellis-chadwick |
| publisher |
Pearson, |
| url |
http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32508_digitalmarketingthumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=32508 |
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