International business : themes and issues in the modern global economy
This is the third edition of the widely respected text International Business which offers a comprehensive, yet critical overview of the phenomenon of globalization and it's impacts of key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition co...
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| Tác giả chính: | |
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| Định dạng: | Sách/Book |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Routledge
2024
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| Chủ đề: | |
| Truy cập trực tuyến: | http://thuvienso.thanglong.edu.vn//handle/TLU/11360 |
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| Tóm tắt: | This is the third edition of the widely respected text International Business which offers a comprehensive, yet critical overview of the phenomenon of globalization and it's impacts of key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalization, and international market entry as well as a new focus on risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalization. The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning |
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