Big data marketing strategies for superior customer experience
The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the acc...
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| Tác giả chính: | |
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| Đồng tác giả: | |
| Định dạng: | Sách/Book |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
Business Science Reference
2024
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| Chủ đề: | |
| Truy cập trực tuyến: | http://thuvienso.thanglong.edu.vn//handle/TLU/9887 |
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oai:localhost:TLU-98872024-04-15T07:19:25Z Big data marketing strategies for superior customer experience Saura, Jose Ramon Saura, José Ramón Internet marketing Target marketing Big data Tiếp thị qua Internet The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it 2024-04-13T04:45:49Z 2024-04-13T04:45:49Z 2023 Sách/Book http://thuvienso.thanglong.edu.vn//handle/TLU/9887 en 346ps application/pdf application/pdf Business Science Reference |
| institution |
Trường Đại học Thăng Long |
| collection |
DSpaceTLongU |
| language |
English |
| topic |
Internet marketing Target marketing Big data Tiếp thị qua Internet |
| spellingShingle |
Internet marketing Target marketing Big data Tiếp thị qua Internet Saura, Jose Ramon Big data marketing strategies for superior customer experience |
| description |
The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it |
| author2 |
Saura, José Ramón |
| author_facet |
Saura, José Ramón Saura, Jose Ramon |
| format |
Sách/Book |
| author |
Saura, Jose Ramon |
| author_sort |
Saura, Jose Ramon |
| title |
Big data marketing strategies for superior customer experience |
| title_short |
Big data marketing strategies for superior customer experience |
| title_full |
Big data marketing strategies for superior customer experience |
| title_fullStr |
Big data marketing strategies for superior customer experience |
| title_full_unstemmed |
Big data marketing strategies for superior customer experience |
| title_sort |
big data marketing strategies for superior customer experience |
| publisher |
Business Science Reference |
| publishDate |
2024 |
| url |
http://thuvienso.thanglong.edu.vn//handle/TLU/9887 |
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AT saurajoseramon bigdatamarketingstrategiesforsuperiorcustomerexperience |
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