Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch.

Thông tin tác giả: Haugtvedt, Curtis P., 1958-, Machleit, Karen A., Yalch, Richard.

Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.

Thông tin tác giả: Dimofte, Claudiu V., Haugtvedt, Curtis P.,1958-, Yalch, Richard.