Consumer Behavior: Women and Shopping
What does shopping mean to American women? This question is the focus of our book. We profi le the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attra...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Business Expert Press
2012
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| Truy cập trực tuyến: | http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31629 |
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dlu-DLU123456789-316292014-01-20T06:00:11Z Consumer Behavior: Women and Shopping Huddleston, Patricia Minahan, Stella Consumer socialization Shopping malls What does shopping mean to American women? This question is the focus of our book. We profi le the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business. We provide a brief history of retailing in the United States to show how the retail industry has changed as women’s lives have changed. Malls have contributed to the development of contemporary society, particularly as a site for relaxation and social connections outside of the home. We examine shopping as a life skill and a craft that is taught, both indirectly and deliberately by parents, particularly mothers. Our research identifi ed fi ve distinct types of shoppers. Most women tended toward or were clearly identifi able as one of these fi ve types. We delve into each shopping typology and discuss the underlying motivations for the shopping behavior in each group. We discuss identity and creativity, power and independence, seeking solitude, emotional release, and companionship as motivations for shopping and what these mean to the retailer. Some women love and others loathe shopping. Our goal in this book is to alert retailers, merchandisers, property developers, and manufacturers about the major dos and don’ts to appeal to women. Retail is detail and it is easy to get the simple elements wrong, leading to unhappy customers. For example, we analyze what women want from retail sales staff and explore the customer and sales assistant relationship and its importance to women. Will shopping remain a female activity or will a new gender balance develop? What are the two consumers segments that present huge opportunities to the retail industry? Insights to these questions are provided in the last chapter. 2012-08-30T02:14:09Z 2012-08-30T02:14:09Z 2011 Book http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31629 en application/pdf Business Expert Press |
| institution |
Trường Đại học Đà Lạt |
| collection |
DSpace |
| language |
English |
| topic |
Consumer socialization Shopping malls |
| spellingShingle |
Consumer socialization Shopping malls Huddleston, Patricia Minahan, Stella Consumer Behavior: Women and Shopping |
| description |
What does shopping mean to American women? This question is the
focus of our book. We profi le the American woman and examine how
life has changed since her grandmother was young. Women have many
choices about when and where to shop; thus retailers need to understand
her needs and wants to attract and maintain her business.
We provide a brief history of retailing in the United States to show
how the retail industry has changed as women’s lives have changed. Malls
have contributed to the development of contemporary society, particularly
as a site for relaxation and social connections outside of the home.
We examine shopping as a life skill and a craft that is taught, both indirectly
and deliberately by parents, particularly mothers.
Our research identifi ed fi ve distinct types of shoppers. Most women
tended toward or were clearly identifi able as one of these fi ve types. We
delve into each shopping typology and discuss the underlying motivations
for the shopping behavior in each group. We discuss identity and
creativity, power and independence, seeking solitude, emotional release,
and companionship as motivations for shopping and what these mean to
the retailer.
Some women love and others loathe shopping. Our goal in this book
is to alert retailers, merchandisers, property developers, and manufacturers
about the major dos and don’ts to appeal to women. Retail is detail
and it is easy to get the simple elements wrong, leading to unhappy customers.
For example, we analyze what women want from retail sales staff
and explore the customer and sales assistant relationship and its importance
to women.
Will shopping remain a female activity or will a new gender balance
develop? What are the two consumers segments that present huge opportunities
to the retail industry? Insights to these questions are provided in
the last chapter. |
| format |
Book |
| author |
Huddleston, Patricia Minahan, Stella |
| author_facet |
Huddleston, Patricia Minahan, Stella |
| author_sort |
Huddleston, Patricia |
| title |
Consumer Behavior: Women and Shopping |
| title_short |
Consumer Behavior: Women and Shopping |
| title_full |
Consumer Behavior: Women and Shopping |
| title_fullStr |
Consumer Behavior: Women and Shopping |
| title_full_unstemmed |
Consumer Behavior: Women and Shopping |
| title_sort |
consumer behavior: women and shopping |
| publisher |
Business Expert Press |
| publishDate |
2012 |
| url |
http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/31629 |
| work_keys_str_mv |
AT huddlestonpatricia consumerbehaviorwomenandshopping AT minahanstella consumerbehaviorwomenandshopping |
| _version_ |
1768617964386385920 |