The marketing plan handbook / Alexander Chernev
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-...
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ntt-http:--elib.ntt.edu.vn-Opac-DmdInfo.aspx?dmd_id=325042022-08-11The marketing plan handbook / Alexander ChernevChernev, AlexanderMarketingMarketingMarketingKhoa Quản trị Kinh doanhQuản Trị Kinh doanh - Thạc sỹThe Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. MuaCerebellum Press, 2020texthttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32504_themarketingthumbimage.jpg9781936572670http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=32504enghttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32504_themarketingthumbimage.jpg |
| institution |
Trường Đại học - Nguyễn Tất Thành |
| collection |
Kipos |
| language |
eng |
| topic |
Marketing Marketing Marketing Khoa Quản trị Kinh doanh Quản Trị Kinh doanh - Thạc sỹ |
| spellingShingle |
Marketing Marketing Marketing Khoa Quản trị Kinh doanh Quản Trị Kinh doanh - Thạc sỹ Chernev, Alexander The marketing plan handbook / Alexander Chernev |
| description |
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. |
| format |
text |
| author |
Chernev, Alexander |
| author_facet |
Chernev, Alexander |
| author_sort |
Chernev, Alexander |
| title |
The marketing plan handbook / Alexander Chernev |
| title_short |
The marketing plan handbook / Alexander Chernev |
| title_full |
The marketing plan handbook / Alexander Chernev |
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The marketing plan handbook / Alexander Chernev |
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The marketing plan handbook / Alexander Chernev |
| title_sort |
marketing plan handbook / alexander chernev |
| publisher |
Cerebellum Press, |
| url |
http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/32504_themarketingthumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=32504 |
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