Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus im...
Lưu vào:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
UK: Pearson Education Limited
2021
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| Chủ đề: | |
| Truy cập trực tuyến: | http://localhost:8080/jspui/handle/TLU-123456789/27 |
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| Tóm tắt: | Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies |
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