Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus im...
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Thông tin xuất bản: |
UK: Pearson Education Limited
2021
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| Chủ đề: | |
| Truy cập trực tuyến: | http://localhost:8080/jspui/handle/TLU-123456789/27 |
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oai:localhost:TLU-123456789-272021-10-09T07:11:29Z Strategic Brand Managment: Building, Measuring, and Managing Brand Equity Lane Keller, Kevin Brand Management | Quản lý thương hiệu | Strategic | Chiến lược| Mã học phần MK313 Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies 2021-10-09T07:11:29Z 2021-10-09T07:11:29Z 2013 Book http://localhost:8080/jspui/handle/TLU-123456789/27 en application/pdf application/pdf UK: Pearson Education Limited |
| institution |
Trường Đại học Thăng Long |
| collection |
DSpaceTLongU |
| language |
English |
| topic |
Brand Management | Quản lý thương hiệu | Strategic | Chiến lược| Mã học phần MK313 |
| spellingShingle |
Brand Management | Quản lý thương hiệu | Strategic | Chiến lược| Mã học phần MK313 Lane Keller, Kevin Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| description |
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies |
| format |
Book |
| author |
Lane Keller, Kevin |
| author_facet |
Lane Keller, Kevin |
| author_sort |
Lane Keller, Kevin |
| title |
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| title_short |
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| title_full |
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| title_fullStr |
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| title_full_unstemmed |
Strategic Brand Managment: Building, Measuring, and Managing Brand Equity |
| title_sort |
strategic brand managment: building, measuring, and managing brand equity |
| publisher |
UK: Pearson Education Limited |
| publishDate |
2021 |
| url |
http://localhost:8080/jspui/handle/TLU-123456789/27 |
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AT lanekellerkevin strategicbrandmanagmentbuildingmeasuringandmanagingbrandequity |
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