Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
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| Định dạng: | text |
| Ngôn ngữ: | eng |
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Emerald Group Pub,
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ntt-http:--elib.ntt.edu.vn-Opac-DmdInfo.aspx?dmd_id=220152020-09-03Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María MunarCai, Liping AMunar, Ana MaríaAuthorGartner, William CAuthorTourism.Advertising -- Tourism.Place marketing.Khoa Du lịch và Việt Nam họcAcademic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.MuaEmerald Group Pub, Munar, Ana María AuthorGartner, William C AuthorMunar, Ana María AuthorGartner, William C Author2009texthttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/22015_tourismbranding_kthumbimage.jpg9781849507202http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=22015enghttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/22015_tourismbranding_kthumbimage.jpg |
| institution |
Trường Đại học - Nguyễn Tất Thành |
| collection |
Kipos |
| language |
eng |
| topic |
Tourism. Advertising -- Tourism. Place marketing. Khoa Du lịch và Việt Nam học |
| spellingShingle |
Tourism. Advertising -- Tourism. Place marketing. Khoa Du lịch và Việt Nam học Cai, Liping A Munar, Ana MaríaAuthor Gartner, William CAuthor Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| description |
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
| author2 |
Munar, Ana María Author |
| author_facet |
Munar, Ana María Author Cai, Liping A Munar, Ana MaríaAuthor Gartner, William CAuthor |
| format |
text |
| author |
Cai, Liping A Munar, Ana MaríaAuthor Gartner, William CAuthor |
| author_sort |
Cai, Liping A |
| title |
Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| title_short |
Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| title_full |
Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| title_fullStr |
Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| title_full_unstemmed |
Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar |
| title_sort |
tourism branding : communities in action / liping a cai, william c gartner, ana maría munar |
| publisher |
Emerald Group Pub, |
| url |
http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/22015_tourismbranding_kthumbimage.jpg http://elib.ntt.edu.vn/Opac/DmdInfo.aspx?dmd_id=22015 |
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AT cailipinga tourismbrandingcommunitiesinactionlipingacaiwilliamcgartneranamariamunar AT munaranamariaauthor tourismbrandingcommunitiesinactionlipingacaiwilliamcgartneranamariamunar AT gartnerwilliamcauthor tourismbrandingcommunitiesinactionlipingacaiwilliamcgartneranamariamunar |
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